Best Practices for Local SEO in 2017 - Adpearance

Jan 30, 2020
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Introduction

Welcome to Design By Nur, your trusted partner in website development and business services. In this comprehensive guide, we will explore the best practices for Local SEO in 2017, allowing you to enhance your online visibility, attract more customers, and outrank your competitors in search engine rankings.

Understanding Local SEO

Before diving into the best practices, let's familiarize ourselves with the concept of Local SEO. In today's digital age, consumers heavily rely on search engines to find local businesses offering the products or services they need. Local SEO focuses on optimizing your website and online presence to appear prominently in these search results.

Importance of Local SEO

Local SEO is crucial for businesses in the Business and Consumer Services - Website development category like Design By Nur. With effective Local SEO, you can:

  • Increase your visibility to potential customers searching for services in your area.
  • Drive targeted organic traffic to your website, resulting in higher conversion rates.
  • Establish trust and credibility among local customers.
  • Stay ahead of competitors and dominate the local market.

Best Practices for Local SEO in 2017

1. Keyword Research and Optimization

Begin by conducting thorough keyword research to identify the terms potential customers are using to search for businesses like yours. Incorporate these keywords naturally throughout your website, including in meta tags, headers, content, and URLs. Optimize your pages while keeping the user experience in mind to ensure your content is engaging and informative.

2. Location-Specific Landing Pages

Create unique landing pages targeting specific locations you serve. Craft compelling content that showcases your expertise, customer testimonials, and service offerings tailored to each location. This approach helps search engines understand your geographical relevance and boosts your rankings for location-specific searches.

3. Online Business Listings and Directories

Optimize your presence on online directories, local business listings, and review platforms. Ensure your business information, such as name, address, and phone number (NAP), is accurate and consistent across all platforms. Encourage satisfied customers to leave positive reviews, as they play a significant role in ranking factors and building trust among potential customers.

4. Google My Business

Claim and optimize your Google My Business profile. Provide complete and accurate information about your business, including opening hours, contact details, and high-quality images. Regularly post updates, interact with customer reviews, and track insights to gain valuable data about your online presence. Utilize Google My Business to its full potential and increase your chances of appearing in the coveted Google Local Pack.

5. Mobile-Friendly Website Design

With the increasing use of mobile devices, it's crucial to ensure your website is responsive and mobile-friendly. Optimize your site's design, layout, and navigation for seamless user experience across all devices. Mobile optimization is also a ranking factor, and providing a great mobile experience will improve your chances of outranking competitors.

6. High-Quality and Relevant Content

Create valuable, informative, and engaging content that resonates with your target audience. Regularly update your blog section with articles, guides, or case studies related to your industry and local community. Utilize relevant keywords naturally within your content to increase your visibility for both local and broader searches.

7. Backlink Building

Develop a strong backlink profile by acquiring high-quality backlinks from reputable websites within your industry. Partner with local organizations, collaborate on guest blogging opportunities, and engage with influencers in your niche. Effective backlink building strengthens your online authority and signals to search engines that your website is trustworthy and relevant.

8. Social Media Presence

Build an active presence on relevant social media platforms to connect with your local audience. Engage with your followers, share valuable content, and promote your services. Social signals from platforms like Facebook, Twitter, and Instagram indirectly contribute to your SEO efforts and help establish your brand as an authority in your local market.

Conclusion

By implementing these best practices for Local SEO in 2017, you can position your business, Design By Nur, at the forefront of local search rankings. Remember, optimizing your website, creating valuable content, and nurturing your online presence are ongoing efforts. Stay up-to-date with the latest industry trends, monitor your analytics, and continuously refine your strategies to stay ahead of the competition and attract more customers to your website.

At Design By Nur, we are committed to delivering top-notch website development and comprehensive business services. Contact our experts today to discuss how we can help you succeed with Local SEO and achieve your online goals.

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